A place for Zara to present their new exclusive collection Fall/Winter 18, created especially for the Tmall Super Brand Day. A show transmitted live on China’s commercial platform T.Mall. WEAR FUTURE, a concept designed by ZARA, brought to life in store by our talent.
Metrics
- 200 guests in store
- 30 million views on Tmall
- 28% sales during live show
- 4% market share growth for ZARA
Our missions
Our missions
- Store concept & scenography
- Talent curation & sourcing
- Event production
- Live Broadcast