Zara Home

  • Paris
  • Product Launch
  • Digital Activation
Case study: Zara Home

Introducing Zara Home’s exclusive collection of banking tools, designed by the world’s best pastry chef Cedric Grolet. A collaboration initiated and fully developed by Profirst. Digital content creation, campaign coordination, digital activation.

Metrics

  • 12 utensils
  • 110 press kits shipped worldwide
  • 1 Cedric Grolet

Our missions

Our missions

  • Creative development
  • Product Launch
  • Activation coordination

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Armani beauty

  • Paris
  • Phygital event
  • Live streaming
  • Scientific conference

Dior

  • Courchevel
  • Dior couture
  • A magical dinner

Zara

  • Beijing & Shanghai
  • Chinese New Year
  • Façade installation

Ferrari

  • Worldwide
  • Track Day Tour
  • Scenography & management

Vogue Paris

  • Hotel Potocki Paris
  • Press Conference
  • Vogue Fashion Festival

Armani

  • Venezia
  • Award Ceremony
  • Mostra Internazionale

Zara Home

  • Milano
  • Salone del Mobile
  • Store design

Chanel

  • Palais de Tokyo Paris
  • Gabrielle
  • Product Launch

Perrier Jouët

  • Tokyo
  • L'Eden by Perrier Jouët
  • Brand awareness

Lancôme

  • Brussels
  • Product Launch
  • Idôle

Massimo Dutti

  • Ibiza
  • Store opening
  • Inauguration

Massimo Dutti

  • Shanghai
  • FW17/18 Collection
  • Holographic fashion show

BNP PARIBAS

  • AULA MAGNA
  • CONFERENCE
  • INSURANCE PROTECT ROADSHOW

LEDEA

  • Wild Gallery
  • Fashion show
  • Scenography & event management

Private event

  • Blenheim Palace Oxford
  • Wedding
  • Romantic dinner

DDV Architecture

  • Confidential location Belgium
  • Employer branding
  • 50 years

Private event

  • Knokke Private Property
  • Wedding
  • In the Orchard

Private event

  • Chiltern Firehouse & Annabel's London
  • Birthday Celebration
  • 33 years

Dom Pérignon

  • Paris
  • Lenny Kravitz
  • Press trip

Redken

  • Bloody Louis Brussels
  • Immersive experience Party
  • Rage

Private Event

  • Private location Europe
  • Wedding
  • A woodland

Givenchy

  • Paris
  • Givenchy Beauty
  • Press release

Ferrari

  • Paris
  • World Premiere
  • Ferrari Roma

Nocturnes du Sablon

  • Brussels
  • Christmas celebration
  • Le Grand Sablon

Tag Heuer

  • Beaux Arts school Paris
  • Press conference
  • Formula One

ZARA

  • Tmall Collaboration Shanghai
  • Store Opening
  • Super Brand Day

Ruinart

  • Palais Brongniart
  • Maison Ruinart x Vik Muniz
  • Shared roots exhibition

PRIVATE EVENT

  • Paris
  • Wedding
  • Musee Rodin

ZARA HOME

  • Shanghai
  • Super brand Day
  • Tmall Collaboration

Private event

  • Private Location Portofino
  • Wedding
  • Live Band Performance

Massimo Dutti

  • Palais de Tokyo Paris
  • Fashion Show
  • SS18

Armani

  • Palais de Tokyo Paris
  • Product Launch
  • Sì Passione

Alpha Credit

  • Docks Dôme Brussels
  • Conference & dinner
  • 25 years

Delvaux

  • The gardens of the royal palace
  • Product Launch Party
  • Les miniatures

Pierre Marcolini

  • Brussels Sablon
  • Product Launch
  • A summer at Pierre

Private Event

  • Private location Europe
  • Birthday Celebration
  • 80 years

Unicef

  • Village Underground London
  • Charity Fundraiser
  • Next Generation

Private Event

  • Domaine de Chantilly
  • Wedding
  • A fairy tale

Veuve Cliquot

  • Everywhere
  • Sport Event
  • Golf Tournament

Dom Pérignon

  • Art Gallery Paris
  • Product Launch
  • Vintage 2003

Chanel

  • Palais de Tokyo Paris
  • N°5
  • Product launch

Massimo Dutti

  • Paseo de Gracia Barcelona
  • Fashion show SS17
  • Store opening

Zara x Maison Special

  • Tokyo
  • Japan
  • Brands collaboration
  • Collaboration Launch

The Value Of Beauty

  • Brussels
  • Art & History Museum
  • Multi-Brands Alliance
  • Beauty & personal care

LOEWE

  • Paris
  • Fashion Week SS24
  • Palais Galliera
  • After Show Dinner

ZARA x STEVEN MEISEL

  • SOHO NYC/LONDON
  • POP UP Stores
  • Artist collaboration
  • Fashion Weeks

Veuve Clicquot

  • Brussels
  • Bold Woman Awards
  • Art & History Museum
  • Woman entrepreneurship

Patek Philippe x Maison De Greef

  • Brussels
  • Art & History Museum
  • Dinner & exhibition

STEVEN MEISEL 1993

  • SPAIN
  • A CORUÑA
  • A YEAR IN PHOTOGRAPHS
  • EXHIBITION

MOET & CHANDON

  • BELGIUM
  • EFFERVESCENCE PARTY
  • ANTWERP ZOO

ZARA X RHUIGI

  • SOHO NYC
  • COLLABORATION LAUNCH
  • EPHEMERAL POP UP

Peter Lindbergh's Untold Stories

  • Spain
  • A Coruña
  • Retrospective exhibition
  • Fashion photographer

PRIVATE DINNER

  • BRUSSELS
  • ART & HISTORY MUSEUM
  • XAVIER HUFKENS GALLERY

MOET & CHANDON

  • BRUSSELS
  • GRAND GESTE
  • GRAND PLACE

Inditex China

  • China
  • Shanghai
  • China International Import Expo
  • Annual trade fair
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