With this collaboration between ZARA and Maison Special, Profirst designed a pop-up store entirely covered in green fur taking inspiration from one iconic piece of the collection, marking the celebration of ZARA’s 25th anniversary in Japan.
Organisation of the launch event with influencers and DJs.
Metrics
- 1 store within the store
- 7 assembly days
- 540 sqm of fur
- Zara 25th anniversary in Japan
Our missions
Our missions
- Creative concept
- Store design
- Scenography
- Event production